Hi, my name is Matthew Vere, online I go by the artist alias 'Vanity'. I create content on Beats by Vanity TV, a YouTube channel that reverse engineers an artists sound, monthly. I also run an audio sample library company, 'Samples by Vanity', that releases a sample pack alongside each tutorial, in the style of the given artist. I started making music production tutorials selfishly. Because I couldn't find the tutorials I wanted to watch, I decided to make them. There's a quote from Austin Kleon's book 'Steal Like an Artist' that I live my life by:
“The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use-do the work you want to see done.”
My highest educational qualification in music production is a bachelor of science with honours degree. I only share this as I want everyone who watches my content to know that the information I present is, and will always, of the highest standard. You do not need a degree, nor any qualification to become a music producer, but with the internet age where anyone can present anything as factual, I think it's only necessary that you know who your information is coming from.
And a BIG NOTE: This is a vast experiment I am undergoing in public, so if there is any new content or product ideas, music, or anything you would like to see implemented, feel free to send them my way. A big part of my channel is a focus on collaboration with the audience and embracing our community.
TWO EXTRA THINGS: I created a Beats by Vanity TV Discord chat for music producers, artists and creatives so that we could have a home outside of YouTube in where I could interact with everyone and vice versa as well as each other. It's gone way better than I expected and I'm happy to report that I'm learning so much from you all. Join the growing community.
The second thing is my email newsletter on music production and creativity. Every week I send out an email ranging from sound design experiments, new information/resources that I've come across, or just something cool I found that I'd like to share. I like to explain it as 'my public notebook for cool creative stuff.' It's a personal project of mine with no monetary attachments or annoying promotions. Join here.
Thank you for taking the time to read what I have to say, I hope to see you in the Discord chat soon!